AdWords Keyword Planner update appears to be rolling out in the new interface

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The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.

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Auditing customer reviews for organic traffic growth without losing speed or attracting penalties

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Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic.

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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

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According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.

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Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan

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An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.

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SearchCap: Google Assistant updates, search referral growth & marketing efforts

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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3 ways to revitalize your digital marketing program

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Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.

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