Knowing your audience better is your competitive advantage: A case study

Post from: http://feeds.marketingland.com/~r/mktingland/~3/UMfV7L3AyOM/knowing-audience-better-competitive-advantage-case-study-229974

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results.

Please visit Marketing Land for the full article.

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VioPro Marketing Vancouver UMfV7L3AyOM Knowing your audience better is your competitive advantage: A case study

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