Centralized user management
Administrators can now centrally manage users across all Google Analytics accounts linked to your organization. If you have many accounts, and need to add users across them, you’ll see huge time savings. For example, if you need to give a new teammate access to 25 accounts, you previously had to visit every account to get them setup. Now you can complete this task from one place.
You can also:
- View rich cross product and cross account details for your users
- Manage a user’s access across many Analytics accounts in one console
- See new details about how a user inherits their permissions
- Get clear in-product explanations of different access levels and privileges
If you’re just using Google Analytics, and don’t need to manage users across accounts, you’ll see many of these same improvements inside of Google Analytics. All of the navigation and documentation improvements are present in both places.
User Groups in Google Analytics
Organization administrators often need to manage access for hundreds of users. This process can be tedious, especially when dealing with multiple Analytics accounts. Now you can more easily manage large teams of users by creating a group, placing the appropriate people inside it, and granting the groups access to the appropriate Analytics accounts. You can even place a group inside a group if you need to manage a hierarchy of teams. To get started, you’ll need to create an organization. Check out this help center article for more information.
Combined with existing features like the ability to centrally audit and set policies for users, these new features bring enterprise grade controls to your organization. They also pave the way for future enhancements, such as bringing centralized user management and user groups to more products.